Congratulations – you have interesting research! But do you believe that this research has been adequately communicated to the public? Do key individuals and groups within society understand the ramifications of your work? Is your research generating the desired impact? If you answered no, then you have come to the right spot. I can help you distill and disseminate the key points of your research (journal article, abstract, case study, white paper, presentation, report, chapter or book) to external audiences. 


By communicating your research through content on a blog or in the press, you will be able to reap the benefits that relate to your goals. This could entail one or a combination of the following:

  • Increase in research citations
  • Win funding for future research
  • Fulfill the obligations of a current project
  • Promote a program or initiative you are involved with at your institution or company
  • Put knowledge to the service of society
  • Generate personal speaking and/or consulting opportunities

This course will help you: 

  • Define your communications goals
  • Articulate your key messages so you have clarity about what to communicate
  • Write compelling content quickly and efficiently so you achieve your goals

A few years back I led a communications session for academics at the Academy of Management. We asked the audience – some 200 or so professors – how many had been trained to write for academic audiences. Every hand went up. We then asked how many were trained to write for practitioner audiences. Every hand went down. There is quite a difference between writing for researchers and academics as opposed to practitioners and more general audiences. The words, sentence structure and format vary significantly. I can bridge this gap for you!


You have limited time. This course was designed to fit into your busy schedule. The course consists of less than 40 minutes of actual video content divided into eight different segments. You learn by doing. Prepare to take action throughout (approximately 90 minutes to 2 hours on the different exercises). At the conclusion, you should have a compelling article (approximately 800 words) based on your research that you can disseminate via a blog, media outlet or other content hub. Just as importantly, you will have a strategy in place to create content on an ongoing basis, leveraging the tools, examples and frameworks presented in the course. You will be able to apply the course content to your own context regardless of your area of expertise.

Over the years, I have led writing workshops for the likes of the Duke University Center for Advanced Hindsight, RTI International, Seattle University, the North American Society for the Sociology of Sport and Wake Forest University, among others. During my time working full-time in public relations roles at IMD Business School in Switzerland and Duke University’s Fuqua School of Business, I ghost-wrote articles for my colleagues that were placed in the Financial Times, Wall Street Journal, Forbes, Fortune, niche publications and personal blogs. I have fine-tuned my curriculum so you have the essentials to craft content based on your research.

You have an important message to communicate. I would love to help you share it!


“Translating research into short articles that resonate with external audiences enables us to scale our work dramatically and leverages the power of the serendipity. Sometimes it takes just one person who accesses our content and then wants to work with us as a result. At the Center for Advanced Hindsight, we needed to step up our researchers’ skills set in communicating their work. Kevin Anselmo of Experiential Communications customized his curriculum for our group and led an interactive, hands-on workshop that was very well received by our research team. Using the materials Kevin presented, I have read several compelling articles from my colleagues that we have been able to disseminate on our blog and external media outlets. Our team’s ability to better communicate their research findings will benefit us for years to come.” Aline Holzwarth, Principal at Duke University's Center for Advanced Hindsight

“For a mission-based nonprofit research organization like RTI, our research often informs policy and future research funding, which makes translating and disseminating research critical to our success. Yet research dissemination skills are not skills researchers typically learn in their graduate programs. To help over 50 RTI researchers define and tell their stories, we brought in Kevin Anselmo to provide a series of strategic communications workshops. Kevin truly understands academics and researchers and he was exceptional at tailoring his materials to the context of our organization. There was plenty of ‘hands-on’ in-class and between-class coursework for participants to put into practice what they learned. These experiential aspects of the workshops, in turn, helped cement learnings and instill confidence. In course evaluations, every respondent indicated they would recommend it to their other colleagues. And for marketing and communications leaders like me who work in a research-based organization, this training is a great way to build brand ambassadorship and extend your resources. By enabling researchers to tell their own story, your organization’s impact multiplies. Highly recommend!” - Andrea Mohamed, Director of Marketing and Communications at RTI International

"Kevin Anselmo engaged a sizeable - and initially skeptical - group of senior faculty leaders in a lively, hands-on workshop on enhancing strategic communication about research and creative work. Our group left energized, more confident in their ability to gain visibility for complex findings and programs, and grateful. Bravo!” - Rogan Kersh, Provost at Wake Forest University

Course Curriculum

  • 1

    1 - Introduction

    • Overview (3:11)

    • Workbook & Reference Guide

  • 2

    2 - The Big Picture

    • Formulating Your Goals (1:28)

  • 3

    3 - Laying the Foundation

    • Key Message Points - Definition & Example (8:39)

    • Your Key Messages (3:41)

    • Your Content Themes (2:30)

  • 4

    4 - Creating Your Piece

    • Template, Example, Your Outline & Stylistic Differences (12:51)

  • 5

    5 - Before We Conclude......

    • What to Do after You Publish an Article (2:48)

    • Tips to Help You Write Efficiently (3:32)

About the Instructor

Founder, Experiential Communications

Kevin Anselmo

Kevin Anselmo is the Founder and Principal of Experiential Communications. He helps individuals and groups gain clarity about what to communicate. Once determined, he then works with his clients to disseminate those messages to ensure it is aligned to big-picture goals.His services focus on communications strategy development, media training, PR execution, coaching, workshops and events, primarily for the higher education, research and entrepreneurial communities. His current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North American Society for the Sociology of Sport; North Carolina State University’s Emerging Issues Initiative; Seattle University; University of Tor Vergata in Rome; and VIF International Education.He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media.Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Interested in licensing this course for your organization or having Kevin Anselmo present in person to your colleagues? Contact to discuss.